People are not only hungry for information, but also want to consume it fast. An average consumer today would prefer to spend 2-3 minutes watching a video than spending 15-20 minutes to read text information (blog/article). This is the reason why businesses use video and animation to attract customers.
Video sharing platforms like YouTube and Vimeo get millions of hits a day. Your video has a potential of reaching to millions of prospective customers on these platforms. Clients have seen a jump of upto 250 % in inbound queries and leads.
Advantages of video marketing:
- Millions of Prospective Customers: Most of the large video sharing platforms have millions of hits a day. Once you make the video and upload it on these platforms like YouTube and Vimeo, you have a potential reach of millions of customers. If you use proper methods to optimise the keywords and description of the video, it can even rank to the top for relevant searches.
- More Effective Communication: Most of the consumers today do not want to spend time on reading articles and blogs. Even if they do, the communication of the article might not be that effective. On the other hand, video communication is not only faster, but is much more clearer.
- Cost Effective/ Value for Money: A video or animation can be made in fraction of budget that one generally spends on Facebook or Google Ads. Given the target audience that one can reach with video marketing, it proves much more effective than other marketing channels.
- Much Longer Life: While images and text are able to hardly survive a few days or maximum a week on the social media, video content is able to not only survive, but also thrive on social media for months and years. If we calculate the ROI of spend on video marketing with other channels/tools, it is highest among all the channels.
- Lesser Lead-to-Order Conversion Time: As, video communication is much more effective than other online marketing tools, the time taken by consumer from enquiry to order is much lesser than other traditional channels.
How can we help?
At LeanFlo Inc. we closely work with startups and small businesses to help them grow and scale their businesses and sales. Over a period of time, our team of experts has helped more then 50 clients create very effective videos and animations for reaching out to millions of customers. Almost all the clients saw a tremendous jump in inbound sales leads and orders. Some of the clients even reported a jump of up to 250% in their sales.
Feel free to reach out to us at email@example.com to create a wonderful video for your marketing efforts. You can also visit us here to read more and check out our sample work.